How FamilyLife Started
Many of us within the FamilyLife team have had the experience of a parent or grandparent being alone at home where a life threatening accident or health incident took place and no one was around to help. We all feel guilty because the demands of modern work life often make it difficult to be there for our loved ones.
FamilyLife was thus born to help and provide affordable services and much needed peace of mind for Older Adults, their families, and the local community.
In March of 2013, FamilyLife launched a crowdfunding campaign on Indiegogo to further support our application development and charitable programme, Project Silverline. The amount raised surpassed our initial goal of USD 50,000, and it was a new high for Singapore’s crowdfunding scene at that time. The success of this campaign, the resulting media recognition and global awards helped validate our efforts and motivated us to work harder to get FamilyLife to where it is today.